After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

The burger brand is offering Extra Sour Cherry Kicker, Grape Shocker, and Sour Peach Pucker at its soda fountains ...

In the battle of heavy hitters Gatorade and Powerade, the winner (by numbers) is clear. Today at Weird History Food, we are ...

Baja Blast has been delighting Taco Bell customers for over two decades, but what if you want some at home? Here's a quick ...

On Carnival’s 13 U.S. homeports to destination spots around the world, Carnival Cruise Line guests will enjoy their favorite ...

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...