Baja Blast has been delighting Taco Bell customers for over two decades, but what if you want some at home? Here's a quick ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

Coca-Cola is facing a class-action lawsuit over allegedly deceptive claims on its Powerade Mountain Berry Blast sports drink.

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

Carnival Cruise Line will partner with The Coca-Cola Company as its preferred beverage partner across its North American ...

Coke drinkers will rejoice as Carnival Cruise Line is switching beverage providers and bidding farewell to Pepsi products.