After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Powerade launched the next evolution of its ‘Pause is Power’ global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features “The 304” and “My First ...