After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

Coca-Cola is facing a class action lawsuit over allegedly deceptive claims on its Powerade Mountain Berry Blast sports drink, Top Class Actions reported. The complaint, filed in New York by Natasha ...

We're not even two weeks into the summer season, but temperatures already skyrocketed into the upper 90s last week with heat ...

We're not even two weeks into the summer season, but temperatures already skyrocketed into the upper 90s last week with heat index numbers going over the century mark. With extreme ...

Powerade has launched its newest product, Powerade Xtra Sour, expanding its portfolio of sports drinks with three bold flavours: Cherry Kicker, Grape Shocker and Peach Pucker.

Powerade launched the next evolution of its ‘Pause is Power’ global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features “The 304” and “My First ...