After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

As temperatures rise, the risk of heat-related complications increases, prompting emergency medicine providers to emphasize ...

5. Electrolyte-infused waters Electrolyte-infused water can be a great, low calorie way to replenish electrolytes and keep you well hydrated. Still, not all electrolyte waters are created equal.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

Beginning this weekend, heat indices in the triple digits, and you'll need to be prepared, especially if you've got outdoor plans. Certain parts of our area are already under a heat advisory.

Coca-Cola is facing a class action lawsuit over allegedly deceptive claims on its Powerade Mountain Berry Blast sports drink, Top Class Actions reported. The complaint, filed in New York by Natasha ...

With dangerous heat settling into the St. Louis area, the Boys & Girls Clubs of Greater St. Louis is working hard to keep kids cool and safe this summer. The organization’s summer camp is in ...

The Philadelphia region is facing an extreme heat warning until Wednesday evening as temperatures soar to the upper 90s and ...