After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

The case is still in its early stages. Coca-Cola slammed with class-action lawsuit over allegedly misleading drink labels: ...

As temperatures rise, the risk of heat-related complications increases, prompting emergency medicine providers to emphasize ...

W hen thinking about sodium in your diet, you probably picture salty snacks, canned soups, or fast food—not beverages. But surprisingly, some drinks contain high amounts of sodi ...

Heat-related illness exists on a spectrum, so recognizing early symptoms is key to avoiding progression: Heat rash: A red, raised rash in areas of sweat production (armpits, elbow creases, knee ...

Sodas at fast food restaurants have stopped being just a simple side to meals. In a market where competition is fierce, ...

5. Electrolyte-infused waters Electrolyte-infused water can be a great, low calorie way to replenish electrolytes and keep you well hydrated. Still, not all electrolyte waters are created equal.

Powerade has unveiled its new ‘Next Gen Electrolyte Blend’ and is celebrating by giving Australians the chance to turn their personal best 5km run into $5,000 through a fitness challenge.

The spot ends with the brand’s value proposition: a claim that, after a 2023 reformulation, Powerade now boasts 50% more electrolytes compared to Gatorade’s Thirst Quencher product. While Powerade ...