Sodas at fast food restaurants have stopped being just a simple side to meals. In a market where competition is fierce, ...

A selection of moments across the Triangle and North Carolina as captured through the lens of the N&O’s visual journalists.

What is the scientifically BEST soda pop mix? Is it Coca-Cola and Pepsi? Mtn Dew and Sprite? Blue Powerade and Mello Yellow? Grape Gatorade and Root Beer? Today, we find out… and see if we can invent ...

After noticing I feel better after drinking electrolytes, I tried what felt like every product on the market until I settled ...

Today, Powerade launched the next evolution of its“Pause is Power” global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features“The 304 ...

Powerade launched the latest iteration of its “Pause is Power” platform, teaming with two young soccer stars for a pair of ads, per details shared with Marketing Dive. Spanish player Lamine Yamal ...

Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features “The 304” and “My ...

Whether LSU wins six games, zero games, or anything in between, fans will be seeing plenty of Johnson thanks to her new commercial for Powerade. Here's a look at Johnson's Powerade commercial and ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment.

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

Powerade concludes that 'The Athletes Code' was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediaCom, Hogarth and VML. The hero film and supporting creative was developed by ...

Powerade has pledged a “more inclusive and progressive athletic ... Directed by Babak Khoshnoud of Let it Rip Pictures, the film features prominent athletes such as Olympic gold medalist and U.S.