After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

In looking for an alternative to sugar-laden sodas, many turn to sports drinks, energy drinks, and some of the newer “healthy ...

The case is still in its early stages. Coca-Cola slammed with class-action lawsuit over allegedly misleading drink labels: ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...