MILAN — Eschewing the traditional route of a celebrity or influencer, Prada has tapped a virtual face to front its latest beauty campaign, which marks the relaunch of the brand’s Candy ...

PARIS, Oct. 21, 2021 /PRNewswire/ -- An unexpected and joyful shake to the system. Prada Candy triggers bugs of spontaneity in the software of eve ...

From its twee name to its unusually sweet formula, Prada's latest fragrance is a surprising departure for the uber-sophisticated house. Are the target consumers precocious teens or immature women?

The ELLE Beauty Team have long been fans of Prada fragrances (Infusion de Tuberose and Infusion d'Iris are particular favourites) so the level of excitement was palpable when we attended the ...

Prada has domindated the luxury fragrance sphere through their sweet and dopamine inducing Candy Eau De Parfums. Now they're back, adding a new scent to the mix — Prada Paradoxe Eau De Parfum — which ...

PARIS, Oct. 22, 2021 /PRNewswire/ -- An unexpected and joyful shake to the system. Prada Candy triggers bugs of spontaneity in the software of everyday life; an iconic fragrance that opens and ...