Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

Here's how to do online selling properly. Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly. Use SMS messaging ...

NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to ...