Ford vs. Ferrari: Blue oval brand to return to top level of endurance racing and Le Mans in 2027
CHARLOTTE, N.C. — The Ford Motor Co. will return to the top level of prototype sports car racing in 2027 in the World Endurance Championship series with a factory team that will compete at the 24 ...
PowerSports Business21h
Answer Racing and ProTaper launch dealer-driven rider support program
Answer Racing and ProTaper's new rider support program that partners the companies with local dealerships to support motorcycle racing.
F1 Champion Brand Joins NASCAR As Justin Marks and Pitbull Strike Gold
Justin Marks and Pitbull's Trackhouse Racing team partners with Red Bull in a landmark sponsorship deal, marking the energy ...
Joe Gibbs Racing Partners With $2 Billion Brand Ahead of 2025 NASCAR Cup Series
Joe Gibbs Racing announced a multi-year sponsorship with King's Hawaiian, replacing FedEx on Denny Hamlin's No. 11 car ...
PowerSports Business1d
Race Winning Brands changes organizational structure
Race Winning Brands (RWB) has announced a significant organizational structuring change in its business to serve its ...
Sports Business Journal1d
Campbell's brand Lance gets into NASCAR with Joe Gibbs Racing deal
Campbell’s Company cracker brand Lance is getting into NASCAR with Joe Gibbs Racing as part of Campbell’s broader ...
Brembo Buys Öhlins, Promises ‘Conversion of Racetrack Innovation into Consumer Products’
Racing gets bought by Brembo brakes, and teases a resurgence of MTB development, turning pro prototypes into consumer ...
Red Bull Joins NASCAR’s Trackhouse Racing In 2025
Iconic brand Red Bull will join forces with Trackhouse Racing as the primary partner on Shane van Gisbergen’s No. 88 ...
Cycle News1d
Answer Racing and ProTaper Launch New Dealer-Driven Rider Support Program
Answer Racing and ProTaper, Turn 14 Powersports family of brands, have announced a new rider support program, which partners ...