The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

The biggest problem with BookTok isn’t the books people are reading, but the way they consume them. The endless cycle of buying books to appeal to an aesthetic shifts the focus of being a “book lover” ...

If you’ve been online at any point since 2020, you’ve likely heard of “BookTok,” the literature-focused side of TikTok.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

I’m trying to read more in 2025, and so I talked to readers around the office. Here’s what I learned from our team that finished over 400 books in 2024.

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for ...

Brynne Weaver chats with Rolling Stone about her new book Scythe & Sparrow and why so many people seem to be flocking to the dark romance genre ...

In the last two weeks the booktok community has been in a frenzy over the release of Onyx Storm, the third instalment in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

There's nothing quite like curling up with a great book on a cold winter's day –– and with the right reading tablet, your entire library is always within reach. You can choose from the ...