Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience. As part of the effort, three TikTok creators will ...

For businesses, the colors that are chosen to represent a brand are done very carefully. The strategic use of color can be used to enhance a customer’s mood and actions because of the ...

If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. But to see why, let’s answer the question, what is personal branding ...

They provide resources, such as sample text and online templates, that all staff can access and adapt to communicate the mission, strategy, work, and values of the organization. As part of an effort ...

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle. It’s that ...

Marketing education has a massive role to play in shaping students for the digital age; guiding them through what they need ...

In the landscape of digital marketing, inspiration can often be found in the words of those who have blazed trails before us.

At the e4m iDAC 2024 summit, regional agency leaders explored the vital balance between traditional and digital media, while emphasising the importance of building trust through diverse touchpoints ...

In the ever-evolving world of content creation, standing out demands more than just captivating visuals and engaging ...

How small business owners & creators leveraged TikTok's massive audience to turn their passions into booming ventures ...