Amazon.com is launching an new section to its app and website focused on items that cost $20 or less as the internet retailer looks to fend off rising competition from low-cost platforms Temu and Shein.

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app. (Amazon Image) Amazon is launching