A Social Media audit is a smart step because a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention. If you’re new ...

Start by listing objectives and metrics that define success ... learnings and best practices for future reference. A social media audit is not a one-time activity, but a continuous process.

The next step is to define the scope of your media audit, which means deciding what ... broadcast, online, or social media, or a combination of them. You may also want to narrow down your scope ...

You can audit your current social media strategy by looking at ... make sure that you’re reaching the right audience. This may mean you have to make your desired audiences smaller to achieve ...