Most businesspeople understand that such a road map enables the ... you may have to react to? 3. Strategies and Tactics Moving a prospective client from a stage of awareness to one of consideration ...

Sudden changes to user behavior will also compel adjustments in product road maps. In this regard ... need to assess not only the tactics or mediums they use to engage their audiences and deploy their ...

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

Police in Lincolnshire have told how a Coventry man used "methods borrowed from successful marketing tactics used by big ... of Widdrington Road, was a key player in the ability for the business ...

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...

The brand used a full-page newspaper ad with an optical illusion that made the paper appear curved, reflecting the phone’s design. It led to confusion offline and conversation online ...

Finova the mortgage tech provider, has introduced a new brand identity. It follows the merger with MSO (a carve out from Iress). The two businesses now operate under a single unified brand – Finova – ...

When prescriptions are being lost to competitors with no significant clinical or cost differential, defensive strategies ... of pharmaceutical strategy, established brand optimisation will become ...

Photographers surrounded Brand’s car when it pulled up outside the court on Marylebone Road where there was also a police presence. Swinney: Scotland must be alive to the threat of Farage after ...