Elevating consumer insights isn’t just about making better decisions—it’s about securing your company’s future.

Mehta will focus on enhancing Lilly India’s marketing strategies and building strategic capabilities to drive growth in the ...

WPP strategically advances in AI-driven marketing through its full acquisition of T&Pm. This move exemplifies WPP’s ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt ill. After ...

Creating an excellent customer experience requires adopting a people-centric approach to business decisions and actions.

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

In today's competitive fintech landscape, LAUD , a leading London-based marketing firm, stands out by offering specialized, ...

Tourism officials in the Algarve have warned that the region lost around €5 million in funding due to unaccounted 'AL' stays.

JioStar, the newly formed joint venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company, has appointed Kanishk Khanna as its Creator Business Strategy, Outreach, ...

Bindu's career at Star TV Network began in 2010 when she joined as Assistant Vice President of Marketing till 2014 ...

and Sushant Sreeram will be Head of Marketing. Gaurav Gokhale will work directly with Kiran Mani to drive Digital business ...