As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Nick Hower, founder of Kitchen Sink Studios, a brand strategy company, has launched a new concept with Giddy Up Strategies to focus on less advertising and more alignment.

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

President Bola Ahmed Tinubu has approved the appointment of former PDP presidential campaign spokesperson, Daniel Bala as his Special Adviser, Media and Public Communications (State House). This is ...

Bindu's career at Star TV Network began in 2010 when she joined as Assistant Vice President of Marketing till 2014 ...

JioStar, the newly formed joint venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company, has appointed Kanishk Khanna as its Creator Business Strategy, Outreach, ...

Bryan Bergin has given his Buy rating due to a combination of factors that highlight Mastercard’s robust growth prospects and strategic positioning. The company’s recent investor day reiterated its ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

and Sushant Sreeram will be Head of Marketing. Gaurav Gokhale will work directly with Kiran Mani to drive Digital business ...

The company’s strategic use of proprietary data in its value-added services also provides a competitive edge. Additionally, Mastercard’s ability to bundle a broad range of services enhances its market ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...

The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through Operational Efficiencies ...