Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

President Bola Ahmed Tinubu has approved the appointment of former PDP presidential campaign spokesperson, Daniel Bala as his Special Adviser, Media and Public Communications (State House). This is ...

JioStar, the newly formed joint venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company, has appointed Kanishk Khanna as its Creator Business Strategy, Outreach, ...

Bryan Bergin has given his Buy rating due to a combination of factors that highlight Mastercard’s robust growth prospects and strategic positioning. The company’s recent investor day reiterated its ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Discover how leading account and intent-based sales and marketing solutions can transform your power sector business. Download our guide to leading systems and the latest tech advances.

ShadowBox is only the beginning, as we continue to unite the best minds in strategy, creative, media, and digital to lead the ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

Tufts Medicine's new marketing chief plans to engage patients across platforms and devices to boost the academic health system's ...

Northeast Wisconsin Technical College (NWTC) has appointed Laura King as vice president of strategy and innovation, a newly ...