Buffalo Bills executive vice president/chief operating officer Pete Guelli announced two hires to the team’s business ...

In today’s digital landscape, marketing plays a pivotal role in the growth and success of businesses. As companies evolve and ...

The incredible competitiveness of e-commerce is a lot to take, and online retailers need to be on top of data, customer ...

Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable fast decisions and ...

Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me ...

Wide-moat Campbell has orchestrated significant changes since CEO Mark Clouse took the helm in January 2019. For one, the portfolio mix has shifted quite dramatically, such that its core soup lineup ...

Circularity is a key strategy for International Paper. It means that we prioritize the use of resources that are renewable, ...

Four senior professionals from legal marketing talked about the differences that make their "new" roles in the law different ...

In response to Spain's record popularity, its government, authorities, and local companies joined forces for a more ...

Vince Cohen of Dechert LLP discusses critical areas law firms must focus on in business development strategies: understanding ...

Based on the forward 12-month price-to-earnings (P/E) ratio, which is commonly used for valuing advertising and marketing stocks, the industry is currently trading at 10.03X compared with the S&P ...