At least for now, it looks like T-Mobile's in-store experience is getting a lot more frustrating, and that's bad news for customers. T-Mobile is pushing T-Life hard, even when it doesn't make sense.

T-Mobile’s new internal Magenta Welcome program starts today. This is a continuation of T-Mobile’s efforts to push customers to the app, even when getting in-store support.

And Apple and T-Mobile are running this promotion where you can get the iPhone 16 for free if you trade in your old iPhone,’” Del Ray recalls the store employee telling her. Advertisement ...