Social Samosa11h
Why are ads turning vertical?
The verticalization of ads has forcadvertisers to rethink their storytelling methods, emphasising concise, impactful visuals ...
Ratan Tata's dream come true! AI-Vistara merger becomes reality, now Tata group will have these many planes in their fleet
The successful completion of Tata Group's Air India Vistara merger will challenge competitors both domestically and ...
20X in 20 years: How Ratan Tata helped Indian retail investors make this return from a Tata company shares
Those who had applied for TCS shares and got allotted have seen their wealth become 20 times in 20 years, if they have held ...
Exchange 4 Media8h
'Came a long way from ringing bells,' says Swiggy in ad marking stock market debut
Swiggy has released a heartwarming ad film (conceptualized in-house) that encapsulates the brand’s ethos and the decade-long ...
SEVENTEEN concludes US leg of 'Right Here' world tour with stadium shows in Los Angeles
K-pop group SEVENTEEN wrapped up the US leg of their Right Here World Tour with two major shows at Los Angeles' BMO Stadium on November 9 and 10. The performances marked the group's first-ever stadium ...
Exchange 4 Media12h
Vistara's final flight: How the airline soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand ...