The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

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Salary may be one ... in marketing dropped 3% from last year to $108,380 this year. The survey found that marketers believe they should be earning approximately 20% more than they currently do. “If ...

In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...

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According to Scottish Tourism Economic Impact Model (Steam) data for 2023, Glasgow welcomed 3.91 million overnight visitors, contributing £2.35 billion to the city’s economy. Across that year, the ...

One of my favorite tools for continuous learning has been the advanced-training programs offered by the Academy of ...

Starbuck's US operation is likely to take longer than expected for a sustained turnaround as Q3 investment has yet to bear ...

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