The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred.

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have ...

Following a rough few years, Toys "R" Us has made something of a comeback. The once-ubiquitous toy retailer filed for bankruptcy in 2018, closing all of its U.S. stores over the next few years.

Toys 'R' Us filed for bankruptcy in 2017 and closed all its UK and US branches not long after. It has made something of a return in recent years, opening smaller stores or taking over sections of ...

The ad blitz coincides with the release of its annual catalog, The Great Big Toys R Us Book, which it says this year boasts a record-breaking $8,000 in savings, including 50 free gift-with ...

By October 2018, Toys “R” Us decided not to sell off its branding, instead pivoting to the store-within-a-store concept Geoffrey’s Toy Box. Though the main brand officially relaunched, under ...

Toys ‘R’ Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys ‘R’ Us Family Faceoff, that will feature families competing inside a “larger than life” ...

The Toys "R" Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred.