The new league needed a deal with the WNBA players' union first. The post Why Unrivaled Couldn’t Sell Player Merch—Until Now appeared first on Front Office Sports.

Brands such as Togethxr, Off Season, and Seyah Renara are attempting to increase sports merch for female fans.

Prior to Saturday's game between her Lunar Owls and Laces BC, The 34-year-old strutted down the Sephora Tunnel Walk in an ...

Skylar Diggins-Smith is one of women’s basketball’s most fashionable icons, and she has turned the Unrivaled tunnel into her ...

Napheesa Collier won the Unrivaled 1-on-1 tournament, earning $200,000. The event showcased growing financial opportunities for women's basketball players, redefining traditional earnings with its ...

Collier is the WNBA's reigning Defensive Player of the Year. There has been some good basketball on display at Unrivaled’s Wayfair Arena in Miami, and hoops fans or women’s basketball fans got ...

The NBA All-Star Celebrity Game was a ton of fun as it is every year, with plenty of stars from outside of basketball showing what they got. That being said, there are also a good amount of ...

MEDLEY, Fla. -- Napheesa Collier of the WNBA's Minnesota Lynx took home $200,000 on Friday after she beat Washington Mystics forward Aaliyah Edwards in the final of the Unrivaled 1-on-1 Tournament.

MEDLEY, Fla. — Napheesa Collier of the WNBA’s Minnesota Lynx took home $200,000 on Friday after she beat Washington Mystics forward Aaliyah Edwards in the final of Unrivaled’s 1-on-1 tournament.

MEDLEY, Fla. (AP) — Napheesa Collier of the WNBA's Minnesota Lynx took home $200,000 on Friday after she beat Washington Mystics forward Aaliyah Edwards in the final of Unrivaled's 1-on-1 tournament.