The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look ...

Production studio Wavelength is acquiring Duplex Deli, a sports-focused production agency focuses on digital and longform ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

News Corp’s total revenues grew 3% year-over-year (y-o-y) to $2.6 billion, primarily driven by higher Australian residential ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Some of them showed real promise, like a black puffer jacket with panels warped into the shape of Corteiz’s C Star logo. Others seemed to have missed the mark, like a crewneck with an all-over ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.