Your time in this region will include observing breathtaking fall colors from vantage points and enjoying agrotourism, ...

Wisconsin offers far more than just cheese and beer—it’s a playground for travelers who crave variety, natural beauty, and ...

This highly rated hotel puts you smack in the middle of Milwaukee's energy, with diverse dining, riverfront walks, theater ...

(WFRV)-As the air becomes crisp and the leaves change color, you may be seeking fun ways to spend time outdoors with friends ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

The state of Wisconsin, known for its booming dairy industry and mouth-watering cheese, offers many hidden gems, inviting travelers to uncover its treasures beyond the beaten path. From the shores of ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

According to Travel Wisconsin's Fall Color Report, leaf color is strong north and west. But color might be delayed elsewhere, ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...