Adidas attributed the dip to a Yeezy-related decline ... This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said.

The company ended its partnership with West’s popular Yeezy fashion line and the split ... global head of entertainment and influencer marketing, to kiss a picture of the German dictator every ...

The end of the partnership left Adidas with Yeezy stock worth over £1bn ... s former global head of entertainment and influencer marketing, to kiss a picture of the German dictator every day.

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

The company is still heavily investing in sales and marketing, which may not yet provide the expected leverage. Adidas AG ...

So it’s the first time that the adidas business had a higher margin than what YEEZY had. Operating overhead still heavy investment in sales and marketing and maybe not the leverage that you’re ...

Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

The 1500 is one of several New Balance designs from Steven Smith, who you may also know for his work for Adidas Yeezy, and it debuted ... In the shoe’s marketing, New Balance touted the six ...