Kanye West's former Yeezy employee, Murphy Aficionado, has filed a lawsuit claiming "unlawful termination" and that he was ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

Adidas attributed the dip to a Yeezy-related decline ... This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said.

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

Heidi Borst is a freelance journalist, healthcare content writer and certified nutrition coach with a love of all things health and wellness. Her work has appeared in The New York Times, The ...

The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...

The company ended its partnership with West’s popular Yeezy fashion line and the split ... global head of entertainment and influencer marketing, to kiss a picture of the German dictator every ...

Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known ...

The company is still heavily investing in sales and marketing, which may not yet provide the expected leverage. Adidas AG ...