Kanye West's former Yeezy employee, Murphy Aficionado, has filed a lawsuit claiming "unlawful termination" and that he was ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

Adidas attributed the dip to a Yeezy-related decline ... This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said.

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

The company ended its partnership with West’s popular Yeezy fashion line and the split ... global head of entertainment and influencer marketing, to kiss a picture of the German dictator every ...

Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known ...

The company is still heavily investing in sales and marketing, which may not yet provide the expected leverage. Adidas AG ...

The end of the partnership left Adidas with Yeezy stock worth over £1bn ... s former global head of entertainment and influencer marketing, to kiss a picture of the German dictator every day.