Kanye West's former Yeezy employee, Murphy Aficionado, has filed a lawsuit claiming "unlawful termination" and that he was ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

Excluding Yeezy sales from both this year and last ... how to be more American in America and our product pipeline and our marketing activities are lined up to do that … We have tough ...

Kanye West and Adidas reach settlement over Yeezy partnership termination - Sportswear company ended partnership with ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...

It relates to a marketing fund that was worth $100 million a year, according to court documents seen by Insider. Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the ...

Adidas attributed the dip to a Yeezy-related decline ... This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said.

The end of the partnership left Adidas with Yeezy stock worth over £1bn ... s former global head of entertainment and influencer marketing, to kiss a picture of the German dictator every day.