“I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31 dollars…” wrote X user Andrew Woods (@JimJarmuschHair) who lives in the Los Angeles area before adding in a follow-up post, “I wasn’t mad btw. I just thought it was funny.”

“I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31 dollars…” he wrote on the post that has almost 7 million views. One person commented, “That's just blue Kool-Aid with Gummy Worms on top,” while another quipped, “It better be bottomless for $31.”

A Beetlejuice Beetlejuice promotional drink at AMC Theatres ‘ is getting attention on social media for its seemingly exorbitant price. The concoction is the Sandworm Slayer, a specialty drink topped with some gummy worms. I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31 dollars… pic.twitter.com/xSHnCuo60D

Once again, AMC Theatres has gone viral over an eyebrow-raising product tie-in; this time, for the highly-anticipated release of Beetlejuice Beetlejuice last week. And much like the titular antagonist of the horror-comedy sequel,

The theater chain is offering a specialty alcoholic beverage at its locations. However, it's getting exposure for an unappealing reason.