Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

Customers who pull up to Starbucks Corp.’s drive-through locations should soon get their orders within four minutes. At least ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting last ...

Starbucks has plans to return to its roots as a community coffeehouse. Earlier this year, the coffee chain announced a wave ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're refocusing on what has always set Starbucks apart — a welcoming coffeehouse ...