Kendrick Lamar, a Compton native, is seen as a potent unifier for Los Angeles and its surrounding communities.

Wasserman noted that the city's wildfire recovery efforts will be part of the group's "core philosophy" as it plans for the 2028 Summer Games. Wasserman also runs an international talent and promotions agency, which represents Lamar, and he strongly hinted that the Grammy winner would be at the center of the festivities.

Kendrick Lamar may be potentially popping out and showing out for his hometown at the Summer 2028 Los Angeles Olympics.