Mister Softee opens brick-and-mortar shop on LI. The iconic Mister Softee jingle is no longer just for the streets—Long ...

The first Mister Softee ice cream shop has opened in East Islip on Long Island. Speaker Mike Johnson unveils funding bill one ...

The iconic Mister Softee jingle is no longer just for the streets—Long Island now has its first-ever Mister Softee ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches.

As to whether Mister Softee will open an NYC-based store, an employee at the flagship said on the phone that hadn’t been determined yet. Mister Softee, founded in 1956 by William and James Conway, is ...

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PIX11 photojournalist Keith Lopez visited the first Mister Softee ice cream shop on Long Island in East Islip. Watch the video player for more on this story. Suggest a Correction ...

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, opening its first spot on Long Island following the 2024 debut of a ...

The Binghamton Rumble Ponies home opener will be on Tuesday, April 8. Here's what to know about tickets, promotional nights ...