Today, influencers and social commerce drive both culture and customer demand. Which is to state the obvious that all of us know—even if we’re not talking about it—and that’s that today’s customers ...

Talking with agencies, brands and holding companies over the last five years, I find their LGBTQ+ employee resource groups share similar, broad goals: Recruit/retain queer talent. Create Pride events.

Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. While some industry experts were adamant that ...

For decades, the world’s biggest brands have had an unfair advantage in marketing – not just because of massive budgets, but because of something most others lack: insights. Competitive intelligence.

Have you ever come across an ad that feels less like an advertisement and more like an invitation to play? That’s a playable ad — an ad creative format that lets users try an app before pressing ...

The “AI-first” mindset emerged from Silicon Valley as a rallying cry: look first to AI to solve every business problem before considering any other option, including finding people to help. Lately, AI ...

Gen Alpha is already rewriting the rulebook on culture, technology and brand value, and they’re doing it in ways that are distinct and fast evolving. This generation isn’t only shaping their own ...

Marketing Mix Modeling (MMM) tools are essential for advertising and marketing teams looking to optimize budgets, forecast sales, and evaluate campaign effectiveness. CMOs leverage them for strategic ...

TV buying has entered the data-driven age. Rather than guessing who is watching what, brands have access to more viewership and audience data than ever before. This means that even the biggest brands ...

Yet again, the B2B marketing landscape is rapidly evolving, and traditional models relying solely on the measurement of Marketing Qualified Leads (MQLs) to determine marketing impact just don’t cut it ...

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James ...

Join Katie as she talks with Lauri Kien Kotcher, CEO of quip for a conversation on her unique career journey, embracing challenges, her midfielder mindset, navigating career moves, networking, and ...