Mobile app marketers trust attribution platforms as one of their major sources of truth for campaign performance. They show you where the installs are coming from, which sources are converting, and ...

The AI landscape, right now, feels a lot like crypto did when 24/7 trading arrived — a market that never sleeps, where something relevant is launching somewhere in the world every few hours. For most ...

Business of Apps London (BOA) is nearly here, and with it, the return of one of the industry’s favourite pre-event traditions. We’re excited to announce that the Big Fat App Quiz of the Year is back ...

The people who built some of the world’s most profitable mobile apps are gathering in the financial heart of New York City for Apps in Motion (AIM Conf), a curated, senior-level event taking place at ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

AI adoption in SaaS isn’t just hype it’s reshaping how teams build products, prioritise features, and define competitive differentiation. Based on a cross‑industry survey of founders, product leaders, ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has often been treated as a necessary evil: ad quality. As user expectations ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

The health & fitness app category spans a wide range of apps, including everything from workout routines, to calorie counters, to menstruation cycles. Some focus on solo-rewarding users for hitting ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like ...