Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

WPP to 'sunset' agency specific job titles in the shake-up.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Four Indian companies won gold medals at 35th Golden Award of Montreux Switzerland Festival, the global advertising and media awards, held in April 2025. Indian companies have been faring well for the ...

The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...