Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

WPP to 'sunset' agency specific job titles in the shake-up.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Articles written by Santosh Chandrashekar ...

Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, business, and talent. Under Rao and Das, the agency is building a scalable, ...