In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees began spreading on social media.  These claims were not based in credible evidence.

Coca-Cola faces a growing TikTok-fueled boycott over unverified claims it fired Latino workers and reported them to ICE, with the company remaining silent.

Coca-Cola found itself caught again amid an intense backlash, primarily driven by an online boycott campaign fueled by recent immigration reforms introduced by President Donald Trump. This movement, largely promoted by Latino activists and individuals on TikTok,