Comcast is making a new play for value-conscious TV fans who wanted a slimmed-down channel lineup — and pay less. The cable giant announced the launch of Sports & News TV, a new video package for Xfinity Internet broadband customers that includes 50-plus live news,

Comcast announced a new Xfinity package for its internet customers, “Sports & News TV,” which includes over 50 broadcast, cable news and sports channels, plus streaming service Peacock, coming in at $70 per month.

(Reuters) - Comcast announced on Thursday the launch of Sports & News TV, a new video package for its Xfinity internet customers, as part of its strategy to remain competitive in the streaming era. The move comes as customers increasingly shift from cable networks to streaming services, disrupting a once-profitable legacy business.

Comcast (CMCSK) (CMCSA) announced the launch of Sports & News TV, a new video package for Xfinity Internet customers that brings together

Sports streaming bundles are on the rise, and Comcast is now joining the game. Launching Thursday, the company is offering Xfinity Sports & News TV, a new package that includes more than 50 channels and an ad-supported Peacock Premium subscription for $70.

As more pay-TV operators embrace slimmer packages, Comcast Xfinity is rolling out Sports & News TV, a $70-a-month offering based on two foundational elements of live programming. The $70 price is available only to customers who also have Xfinity internet service.