Meta Pixel: Measure, Optimize & Retarget Ads on Facebook
Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.
What is the Meta Pixel, and how do you make the most of it?
What is the Meta Pixel (formerly Facebook Pixel)? How does the Meta Pixel work? Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps …
Facebook Pixel: How It Works, Uses & Pros and Cons (2025)
The Facebook Pixel is a small but powerful tool that helps you track what visitors do on your website after seeing or clicking your Facebook and Instagram ads. It captures actions like …
Facebook pixel: A complete guide for digital marketers
May 19, 2022 · Use this guide to learn more about what Facebook pixel is, how to install it and how marketers can get the most out of it.
Set up and install the Meta Pixel | Meta Business Help Center - Facebook
Learn how to set up and install the Meta Pixel on your website to track customer actions, build audiences and optimize your ad campaigns.
What is The Facebook Pixel (Meta Pixel) & How to Use It?
Sep 12, 2023 · The Meta Pixel (formerly known as the Facebook Pixel) is a small piece of code you add to your website. This code allows Facebook to track user interactions with your …
Facebook Pixel Demystified: A Simple Guide for 2025 - AiSensy
Sep 12, 2025 · The Facebook Pixel is a piece of JavaScript code that businesses place on their website to track user behavior. It records interactions like page views, button clicks, and form …
Get Started - Meta Pixel - Meta for Developers
The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website.
How to Set Up Your Meta Pixel (Aka Facebook Pixel) - SMC
In this post, we’ll show you how to set up your Facebook/Meta pixel, as well as discuss some of the pixel’s limitations and how to work around them. The Facebook pixel — aka the Meta pixel …
Facebook Pixel: A Complete Guide for Brands and Influencers
Mar 11, 2025 · The Facebook Pixel is a lightweight JavaScript code from Meta that tracks visitor actions on your website. It helps brands and influencers measure ad performance, retarget …