Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me."

Aug 16, 2022 · In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover some related questions.

Intelligent Transportation Systems (ITS) use traffic sensors, dynamic message boards, closed-circuit cameras and other technology to provide real-time traveler information.

It’s (it is) nearly the end of the month. It’s (it has) gone really quickly. Its is a possessive determiner (like my, your, his) which we use when referring to things or animals: Every house …

Apr 18, 2025 · Explore the difference between “its” and “it’s” with rules, tips, and examples. Learn to use "its" and "it's" correctly and confidently in your writing.

Sep 2, 2023 · Its, it’s, or its’? Knowing when and how to use these words can cause some confusion and errors for writers. Let’s explore the differences as well as English grammar rules …

It's and its are easy to confuse. It's is short for it is or it has. Its is the possessive form of it.

Jun 14, 2025 · "It’s" is a contraction that stands for "it is" or "it has", while "its" is an adjective that indicates possession.

'Its' and 'it's' are very commonly confused. Use 'it's' as a contraction of 'it is' or 'it has,' as in 'it's fine.' Use 'its' when referring to something that relates to itself, as in 'on its own.'

The conventions regarding it's and its have changed over the centuries, but today the distinction is clear. It's with an apostrophe is a contraction of "it is" or "it has."