What is a CMS and how modern platforms are different
Oct 8, 2024 · The Gist. What is a Content Management System? Return to the roots, so that you don't wander off in pursuit of shiny digital objects. Modern CMS features. Top features include sophisticated, user ...
Trade War? Tariffs? How a Trump Election Would Change Tech
Nov 4, 2024 · The Gist. Apple's vulnerability. Trump’s tariffs could heavily impact Apple, pressuring the company to move more production to the U.S. Semiconductor resilience.
Customer Experience, Digital Experience & Customer Service News ...
For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.. Today the CMSWire community consists of over 5 ...
Customer Contact Week Orlando 2025 - cmswire.com
Customer Contact Week (CCW) 2025 will take place from January 27-29, 2025, at the JW Marriott Bonnet Creek in Orlando, Fla. This event offers customer contact and CX professionals the opportunity ...
Top Customer Experience Trends You Should Watch in 2025
Dec 4, 2024 · The Gist. AI utilization. AI-driven insights are crucial for brands to deliver personalized and proactive customer experiences. Customer control.
Customer Churn: Why It Happens & How to Stop It Cold
Nov 22, 2024 · The Gist. Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks.
Why Finance and Marketing Must Align for Long-Term Success
Nov 18, 2024 · View all. Related Article: 3 Lessons My CFO Boss Taught Me About Marketing Sustainable Growth with Finance and Marketing Collaboration. The relationship between finance and marketing may seem like ...
What Is a CRM Platform? - CMSWire.com
Jul 12, 2024 · CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.
Understanding the Right Time to Switch Email Service Providers
Nov 6, 2024 · The Gist: Functionality awareness matters. Many marketers underestimate their current email service providers' capabilities and often use only a fraction of available features.
Empower Your Employees, Empower Your Customers - cmswire.com
Oct 9, 2024 · View all. Doheny emphasized the power of data. “When companies analyze customer data, like purchase habits and feedback, alongside employee insights, they can fine-tune their offerings and ...