Channeling an otherworldly spirit, the new Timepieces campaign directed by Colin Dodgson, tells the story of a fortune teller—famed actress Tippi Hedren—reading the fate of young visitors wearing key pieces from the new collections. | Gucci
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Debuting the Gucci Epilogue campaign video filmed by directors Damiano D'Innocenzo and Fabio D'Innocenzo inside Rome’s Palazzo Sacchetti and in the graffiti-covered Campo Boario area. Epilogue is the final act of the fairy tale which recounts the story of leaving behind fashion’s old rules, the third part in a series that began with Gucci The Ritual show where Alessandro Michele celebrated the ritual of the fashion show, continued with the Ritual campaign where the models created their own image
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In Ridley Scott's forthcoming ‘House Of Gucci’, Oscar-winning costume designer Janty Yates drew from Gucci's archives for the wardrobe of protagonist Lady Gaga. Watch the trailer | Gucci
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Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire, and showcasing the Creative Director’s first collection in the centenary year of the House. | Gucci
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Scenes from the making of the Gucci Epilogue campaign, live now from Palazzo Sacchetti in Rome. See the collection in the live stream on.gucci.com/_GucciEpilogue Bureau Veritas Italia monitored the photographic set in which animals were present, at Palazzo Sacchetti in Rome on July 17, 2020, and verify no animal was harmed. | Gucci
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Debuting on the Cruise 2026 runway, the Gucci Giglio handbag is a tribute to Florence and to the emblem that has long symbolized the city. Shop the runway exclusive http://on.gucci.com/ANewSignature_ | Gucci
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Gucci’s Cruise Collection Teases New Chapter for the House
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