B-Rolls & A-Rolls explained ⬇️ In the film industry, A-roll usually means talking footage (like interviews), but it’s not limited to that. When shooting for hotels, A-roll is the main footage that carries your story - the shots that show what’s happening. B-roll, on the other hand, is the supporting footage that adds emotion, detail, and atmosphere - the visuals that make people feel the story rather than just see it. A-roll = what you show B-roll = what people feel A-roll helps you tell the sto