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Before Travis. Before Ye. Before sneaker deals were strategy — there was Run-D.M.C. and adidas. “My Adidas” wasn’t a rollout plan. It was real love. And that love turned into the first major hip-hop sneaker endorsement in history — changing music and fashion forever. The biggest collaborations don’t start in boardrooms. They start in culture. Day 42 of Culture Class 365 How Run-D.M.C. Turned a Song into the First Sneaker Collab Run-D.M.C. x adidas: The Collab That Proved Music Could Sell Sneaker
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Short videos

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My Adidas
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YouTubeRun D.M.C. - Topic
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