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Stop letting your enemies define the narrative.⁣ ⁣ The "prebuttal" strategy: Address criticisms before they're made. Own your weaknesses, diffuse their attacks, control the frame.⁣ ⁣ Think Eminem's final rap battle in 8 Mile. He went first and systematically dismantled every attack his opponent could make. By the end, the guy had nothing left to say.⁣ ⁣ Whoever frames the story first wins. A lie travels around the world before truth gets its pants on.⁣ ⁣ If you know what people will attack you f

Stop fighting everything. Pick one specific enemy.⁣ ⁣ Underdogs who scatter their energy lose. Those who laser-focus on one concrete obstacle win.⁣ ⁣ Blake Scholl didn't fight "red tape." He fought one 50-year-old speed limit law that killed supersonic flight. Specific enemies create movements. Vague problems create nothing.⁣ ⁣ When you're starting from zero, you need people to rally around something they can see and feel. "Bad regulations" is invisible. "This exact law from 1973" gives people a

Shane Parrish | Speaking Fee | Booking Agent