Nike - Just Do It (1988) - Very first commercial
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Nike - Just Do It (1988) - Very first commercial
The very first commercial in which "Just Do It" was used. The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad. When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike's ...
590K viewsAug 30, 2017
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Jason Feifer on Instagram: "The origins of iconic marketing! @heyfeifer breaks it down: This is Nike’s first “Just Do It” ad — and although it might surprise you, it shows EXACTLY why the slogan endured. This ad appeared in 1988, and featured an 80-year-old runner named Walt Stack who ran 17 miles every day. “People ask me how I keep my teeth from chattering in the wintertime,” he says. “I leave them in my locker.” Then the slogan debuts, as a complement to Stack’s joke: “Just do it.” Here’s why
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Jason Feifer on Instagram: "The origins of iconic marketing! @heyfeifer
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1.\t“Just another day surviving with memes 😂” \t2.\t“If laughter had a face 😜” \t3.\t“POV: You opened Instagram for 5 minutes 👀” \t4.\t“Relatable? Or too real? 💀” \t5.\t“Because life is better with memes 🤣” \t6.\t“Daily dose of chaos 💫” \t7.\t“Memes that cured my overthinking 😭” \t8.\t“The reason I have no serious side 😏” \t9.\t“Meme therapy session starting now 🧠😂” \t10.\t“Tag your friend who’ll laugh first 😆👇”
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