reel Long lasting Brand Design Principles strategic Brand Designer Dharam Mentor
1:29
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reel Long lasting Brand Design Principles strategic Brand Designer Dharam Mentor
A decade ago, I designed the brand identity and visual language for Kurkure — an FMCG brand owned by PepsiCo. Even today, after almost 10–12 years, the identity still feels fresh, energetic, and contemporary. That’s the power of strategic brand design. Good brand design is not just about making something “look good” for the moment. It ...
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